Journalists' ethics? Just worry about the proprietors!

Most old journalists know these few lines:

You cannot hope to bribe or twist,
Thank God, the British journalist.
But seeing what the man will do unbribed
There’s no occasion to.

Rather whimsically, perhaps, I've been wondering how it would scan if we substituted "Australian newspaper proprietor" and found another word for "unbribed".

I'd better not go down that track. But you might be interested to know journalists at the Sydney Morning Herald are outraged by their newspaper's lucrative deal with Singapore Airlines to wrap a paid advertising supplement, carefully disguised as editorial news reporting about the A380 Airbus's arrival in Sydney, around their newspaper last Friday.

Check out the story by Margaret Simons on Crikey.com.